Ebook Review: Sara Brown's Mini Launches Chapter 2

by Tom Parker

Continue from Last Chapter....

Next Sara moves on to describe "Finding a Product." She describes the multiple ways you can go about finding a product, and her personal favourite product sourcing method for mini-launches. Sara also provides a very good tip for sourcing cheap products with very little research, one that I have begun to use myself. After explaining how to source your products, she then explains how to choose the right one for your mini-launch. To do this you first have to check that the product matches certain criteria (explained inside Sara Brown's Mini Launches) and then decide whether it is good enough for your very own mini-launch. Overall, this chapter is a very good way of obtaining products quickly and cheaply that you can sell on for a profit. However, I personally prefer to spend a little more time and/or money creating my own, unique product. I will probably use this method in the future but focus the majority of my efforts on getting my own products out there.
The next section covers "Repackaging your Product." This includes information such as how to find/create product licenses and how to create your sales page. explains how she created sales pages for 3 of her mini-launches and how to create a PayPal button to accept payments. Finally, she covers pricing your product in her own unique way. Overall, I found the information on product licenses quite informative. However, the section on creating your sales page and accepting payments online is a little basic and would probably not be suitable for newbies. Sara simply states that if you don't know how to create or edit a sales page template then do some research. I feel a little extra information in this section would have been nice. However, the pricing structure Sara suggests is simple and logical, although many Internet Marketing experts are unlikely to agree.

Sara Brown's Mini Launches then moves on to describe "Distribution - Where do I find people to buy my product?" Sara begins the section by explaining how to build your mailing list. She then covers what to do to get traffic if you don't have a mailing list. Her methods include using eBay (but in a unique, creative way) and using forums. I personally know of, and use the promotional methods that Sara mentions, but it is unlikely that newbies will know of them. In particular, the eBay promotional technique will be particularly helpful to newbies. However, I feel that there are a lot more promotional methods Sara could have included in this section, including article marketing and your eBay About Me page, to name just a few. The section on list building is simple but informative, although I feel Sara could have included a few extra list building methods too.

Sara then wraps up her ebook with a flowchart. This flowchart serves as a good guide when conducting your own mini-launch and summarises all the points in nice, concise manner. Overall, Sara Brown's Mini Launches will definitely be most useful to those who do have a list. Although Sara states that you don't need a list to implement the ideas in Sara Brown's Mini Launches, having one makes it a lot easier and will also allow you to see returns on your mini-launch a lot quicker. Sara Brown's Mini Launches is also most useful for those who do not yet have their own product as it provides a quick, easy and low-cost way to acquire and sell a product for profit. Those with a product are likely to make more money promoting their own product. If you don't have a product or list and are relatively inexperienced selling online I would recommend Sara Brown's Mini Launches to you as it offers a relatively simple, low cost system, that does have the potential to make you money. However, more experienced Internet Marketers will probably be able to make more money using other methods.

GOOD POINTS

- Generally the information would be very useful for beginners.

- A good way for people without a product and/or list to make money online.

- The section on sourcing low price products quickly is a great idea which I will be implementing.

- The flowchart at the end of the ebook summarises the entire 'mini-launch' process very effectively.

BAD POINTS

- Despite what Sara says, the ideas are much easier to implement and profit from if you already have a list.

- Although Sara makes a lot of good points, you feel she could expand on them further.

- The sections on promotion and web design are very limited.

About the Author
Tom Parker offers many impartial ebook reviews just like this one at his website http://www.theebookcavernreviews.co.uk/. Tom also runs a free newsletter for ebook sellers which you can join by sending an email to: mailto:newsletter@theebookcavern.co.uk?. Please include this bio when reprinting.